According to Edge Retail Insight, eCommerce is predicted to account for over 35% of sales at big-box retailers worldwide by 2023, up from 23% in 2019.
This trend is likely to continue, with eCommerce accounting for roughly 40% of all sales by 2025.
This is happening in the midst of robust internet growth and flat or declining physical retail sales around the world.
Despite this, store-based retail continues to account for the vast bulk of sales. Consumers prefer a mix of online and offline purchasing, according to additional research.
The majority of shoppers use search engines for discovery and comparison shopping, regardless of how the transaction is completed.
image from LSA
That implies that whether consumers are shopping in your store, on your website, or through a social commerce platform, businesses cannot afford to overlook SEO.
- Keyword Research
The retail SEO strategy starts with keyword research. You need to know what people are searching for in order to optimize your website accordingly.
It also includes on-page optimization, which means optimizing your website so that it has a better chance of ranking higher in search engines for specific keywords.
It should include keywords at every stage of the user’s entire journey:
- informational,
- navigational,
- transactional,
- as well as intent-based
In the market many SEO keyword research tools are available but the Best tools are Google Keyword Planner, Google Trends, Ahrefs, SEMrush, MOZ.
- Local Search
Retail SEO Strategy is all about optimizing your online presence to get more customers. It’s about getting more visibility on search engines and local searches.
The goal of any retail SEO strategy is to generate high-quality listings, relevant searches that will rank well in search engine results pages (SERPs). The strategy should also include a plan for managing your online reputation and a plan for generating traffic from Google and other search engines.
- Structured Data
Structured data can aid search engines in comprehending your content and increasing visibility through Featured Snippets.
Product schema is the most essential structured data format for retail brands.
Product schema should be used to mark up all of your items so that Google and other search engines may publish more information about them and gain a better idea of what your company sells.
Local business schema, which posts your address, ratings and reviews, website, geocoordinates, events, and other structured data types, is another significant structured data type for retail stores and local businesses.
- Top Quality Content
Many marketers believe that SEO and content marketing are completely separate tactics; yet, SEO and content marketing are inextricably linked and complement one another.
Many businesses won’t be able to take advantage of SEO unless you have high-quality content – relevant and useful information on your website encourages users to remain longer, which can improve your search ranks.
- Optimized Images
Images are one of the most important features of a website. They can be used to convey a message, provide information and create an emotional connection with the audience. Optimized images can help increase your site’s rankings and improve your site’s user experience.
There are various ways to optimize images for SEO purposes. You should always use descriptive file names that include keywords and alt tags to describe the image content. You should also optimize both dimensions of the image, as well as the size of the file, based on what will be best for your target audience.
- Mobile and Core Web Vitals (CWV)
Mobile and core web vitals are metrics that measure the quality of a website. These metrics are used to determine whether or not a website is mobile-friendly or not, as well as how it ranks in search engine results pages.
Mobile-friendly websites are websites that do not cause problems for people who use mobile devices to access the internet. Websites built with responsive design will automatically adjust themselves to fit the screen size of the device being used, which makes them more accessible for people with different devices.
Core web vitals include page speed, load time, and bounce rate. Page speed is measured by how long it takes for a page to fully load on a device; load time is measured by how long it takes for a page to fully load on a desktop.
- Backlinks
Backlinks are still an important part of any SEO strategy.
There are many ways to create high-quality backlinks. One way is by creating content that attracts links from other people. Another way is by exchanging links with other websites.
Off-page optimization is a strategy that is used for improving the ranking of a website or a webpage in the search engine result pages (SERPs). This technique mainly focuses on building links to other sites and web pages, which points back to the original site.
- Measurement
Monitoring your SEO progress is extremely important for measuring how your retail brand is performing over time.
When launching a new brand, you’ll want to make sure you’re in the top 30 for non-branded keywords and all of your brand-related terms.
Continue to optimize as the site ages to ensure that you are ranking for high-volume, relevant keywords that will deliver business value and ROI.
This may take some time for a new site, but depending on the health of the site and how competitive your retail sector is, it should take less time for an established site.
In addition, keep an eye on key performance indicators (KPIs), which include but are not limited to the following:
- Branded rankings.
- Non-branded rankings.
- Golden keyword list, i.e., keywords that you have to own.
- Time on site.
- Bounce rate.
- Conversions.
- Organic visits.
- New organic visitors.
Conclusion
Optimizing a retail website can help you increase your consumer base and get confidence from those who are looking for the things you provide.
With eCommerce accounting for a sizable and growing share of sales, concentrate on:
Creating and maintaining an SEO-friendly, fast-loading website.
Creating high-quality content that meets end-user needs, assists users in solving problems, and attracts connections is structured data-marked and optimized for local search.
This will increase revenue, traffic, and sales while depriving your retail competitors of important search engine real estate.
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